Marketing

Create Product Ideas

Screen Ideas for Feasibility

Test Ideas for Customer Acceptance

Our Food and Beverage Marketing Program and Distribution Channels are through offices in Manhattan, NY. We offer focus groups and investor presentations that reach buyers such as Costco, Walgreen's, Whole Foods and Restaurant Depot, plus smaller retail brokers and distributors. The food and beverage marketing sector is a complicated process that involves manufacturers, distributors and distribution channels, end users and retailers. Identifying market trends, distribution channels and creating industry connections is not an amateur game. Introducing your product and satisfying customers' wants and needs at a profit is the name of the game when it comes to Food and Beverage marketing. When entrepreneurs enter the food and beverage marketing sector of the industry they quickly realize the numerous marketing decisions. Money can be invested in brand building, advertising and other product promotions. Your customers are only a new customer the first time and it is extremely important to exceed their expectations when you bring your food and beverage product to market. The customers' satisfaction will be the key to your food and beverage products success. Entrepreneurs need to listen objectively to what the customers want and need while building your product around that specific target. Goals must be implemented to consistently test and evaluate your food or beverage product. Research shows that it costs five times as much to gain a new customer as it is to keep the ones you already have. Your failure to deliver the proper positioning and more importantly meeting the customer's needs and wants is a recipe for disaster. The food and beverage marketing system in the United States is very adaptable to new trends.. Food and beverage marketers anticipate the demands of consumers which help in adjusting positions to the continuous market change and demands from consumers..

THE 4 P's: Product, Price, Promotion, and Place.

The four elements of food and beverage marketing are often called the "four Ps" of the food and beverage marketing mix because they are directly related to product, price, promotion, and place. Food and beverage manufacturers receive bigger percentages because they provide the most value-added service. The cash that manufacturers and brokers make investments with are directly aimed to developing, promoting and pricing their merchandise and then properly inserting their products into a differentiate food and beverage target market. The premise of both quality and brand recognition helps food and beverage marketing sell together alongside the producer and also making this product available to shoppers. Food and beverage marketers will either try and develop a brand new food product or attempt to establish a brand extension for an existing food product. Once these steps are accomplished, only then will your food products make it to the national food and beverage market. Loyal shoppers continue to purchase the popular brands although a competing product has been improved offers more value, promotion, or is displayed in a special area of the store. This is called brand loyalty and some customers have mutli-brand loyalty where they switch between the numbers of most popular brands. The consumers buying pattern is usually determined by which brands are on sale. The point is that in food and beverage marketing you only has one chance for a first impression and you need to be first to market with your product in order to create a strong brand loyalty. Pricing and cash flow must be established while evaluating the aspects of manufacturing, packaging, shipping, storing and selling. Promoting a food to customers is completed out of the stores, on the store's shelves, on an inside of the packaging, through TV, magazines as food and beverage marketing tries to influence shoppers and customers to favor their product.